Following he postponement of the International Golf Travel Market at the ICC, Celtic Manor in Wales last year, Reed Exhibitions gallantly facilitated an on line version of the event instead. And this year, despite some uncertainty moving forward the plan is to bravely stage the event between October 21-23 2021, and it certainly feels like the golf travel industry is keen to support this annual gathering.
Whilst meeting people on line is an effective way of staying in touch, the golf business is a people and personality driven industry, so meeting face to face is absolutely key, and IGTM has proven to be a highly effective platform for the industry to meet, negotiate, learn and socialise.
In many cases, there is pent up frustration after many months of lock down so the anticipation of engaging with industry colleagues and friends is palpable.